Your marketing partner, on your team, without the in-house cost.
Organic-first growth for local service businesses. SEO, content, paid, and AI systems, orchestrated by a partner who's run growth in-house and at agencies for 10+ years.
What We Do
End to End, On One Retainer.
We lead strategy and execute the core work directly. For specialized executions outside my wheelhouse, I bring in vetted partners I've worked with for years. You get one accountable point of contact across all of it.
Branding
Strategic brand identity that sets you apart in crowded markets.
Web Design
Custom websites built to convert visitors into customers.
AI Integrations
Custom AI tools and assistants. From chatbots that capture leads after hours to bespoke conversion utilities. Working integrations, not slideware.
SEO
Organic search strategies that put you in front of people who are already looking.
Digital PR
Earned media and link building that builds authority and trust.
IRL Activations
Real-world experiences that create lasting impressions and social buzz.
PPC
Paid campaigns that deliver measurable ROI, not just impressions.
Who We Work For
Industries We Know.
While we're always up for a new challenge, we do specialize in industries where trust, compliance, and local reputation make or break a business.
Cannabis
Navigating a complex regulatory landscape with creative, compliant marketing strategies.
Dental
Patient acquisition and reputation management for dental practices ready to grow.
Home Services
Plumbers, HVAC, electricians, roofers: the trades that keep Durham running. We make sure your phone rings.
Rehab & Behavioral Health
Sensitive, compliant marketing that connects people with the care they need.
The Engagement Model
How it works.
Diagnose
Start with a discovery call to surface your real pain points, goals, and current state. Follow with a formal proposal that scopes the engagement around what success looks like for you. No work starts until we're aligned on that.
Sprint
First stretch of the engagement is a focused sprint on the low-hanging fruit. Wins we can ship fast and measure. At the end, we do an impact analysis: what moved, what didn't, what the data is telling us.
Sustain
Quick wins prove the strategy. Then the real work begins. Ongoing organic growth, content, paid, AI tools, whatever the situation calls for. Weekly syncs, monthly reporting, and I'm available for a quick gut check on the numbers anytime. Engagements are open-ended and goals-based. When you've hit your targets, we ease off rather than churning hours for the sake of a retainer.
Why Elliott Digital
Three Generations.
One Mission.
Marketing runs in my family. Two generations before me. I put the name on the door because the standard they set is the one I work to.
What we actually do: fractional marketing leadership for regulated, trust-based businesses. SEO at Spoonflower for years. The organic playbook for venture-backed B2Bs. Freelance before that for small businesses learning what good marketing looks like. Now I bring that experience to clients as an embedded partner instead of an employee.
One accountable strategist. A network of vetted specialists for the work outside my core. Senior thinking without the headcount.
Testimonials
Don't Take Our Word for It.
"Elliott Digital was an amazing investment for our mental health practice. Lee's knowledge and expertise helped drive significant referrals to our website. I would recommend him to my family and anyone else that needs his services."
Aaron Kellogg
Manager @ Prism Wellness LLC
"Lee of Elliott Digital analyzed our marketing campaigns to provide a clear and thorough report. He outlined some of our gaps along with giving insightful recommendations. With his help we've been able to take our game to the next level!"
Alan Tran
Founder @ Enso Movement
"I had the pleasure of working with Lee and was continually impressed by his ability to bring B2B SaaS content to life— whether through engaging website blogs, punchy social media posts, or standout customer video interviews. I recommend Lee to anyone seeking to elevate their content with a fresh perspective and strong storytelling."
Anita Koimur
Founder @ LiveFlow
"My company and I have been working with Elliott Digital for over a year and could not be more pleased. The service we have received, the creative thinking, attention to detail and the return on investment has been phenomenal. I can't recommend it highly enough."
Dr. Jeffrey West
Founder @ West End General Dentistry & Accidental Urgent Tooth Care
"Lee gave me something rare: a growth strategy for ZipSprout that I could feel in my heart. He built a strategy that aligned with our values, opened the door to agency and vendor partnerships, and showed me where our operations needed to level up to better serve the clients we already have. He's as sharp at building high-level industry relationships as he is at spotting the internal gaps that hold a company back. Work with Lee."
Garrett French
Founder @ Citation Labs & Zipsprout
"I work in the cannabis space, and was new to the whole local SEO wave. We run both brick and mortar as well as e-commerce models to reach as many customers as possible. Without Lee's guidance and consistent communication, we would have wasted countless hours. The process has been totally professional, and the results have left me impressed."
Nick Strauss
Co-Founder @ Skyland Cannabis Company
2018
Established
50+
Projects Delivered
10+
Years In-House
Durham
Home Base
Let's build something that works.
Book a free strategy call and let's figure out what your business actually needs.